Last updated: 30 September 2026
The Center of CX ("The Center of CX", "we", "us" or "our") is operated by its founder as a sole proprietorship based in Arizona, United States. This Privacy Policy explains how we collect, use, disclose and protect personal information when you use contactcentercx.com and pages that link to this policy (the "Site"). It describes our practices; our Terms of Use govern your use of the Site.
Many tools keep your inputs in your browser. During a visit, some tools use session storage so your results can move between steps or related tools; session storage generally clears when you close the tab. Some features use local storage to remember settings or an analytics identifier between visits. You can clear both in your browser settings. A logo you add to a report is processed in your browser and is not uploaded to us.
Scenario links. A scenario link carries the inputs of a tool in the web address itself. Anyone who receives the link can see what it contains. When a link is opened, its full address is sent to our host like any web address, and the host's request logs may record it; browsers, messaging applications, email systems and security tools that handle the link may keep it too. Do not put confidential information, personal information, credentials, regulated information or sensitive customer data into a scenario you plan to share. While you work, a tool also keeps a copy of your inputs in the part of its address after the # sign, so a refresh or the Back button reopens them. Browsers do not send that part to our host, but it stays in the browser's history on that device, and it travels with the address if you copy it from the address bar.
Most tools and pages do not require an email address. For specific purposes that you start, such as downloading a guide or a report, requesting a report copy or a review, asking for a vendor introduction, a demo or a consultation, reporting a research error, proposing a contribution, submitting a vendor review or subscribing to our newsletter, we may ask for, and may require before we fulfil the request, a valid email address and other contact details relevant to that purpose, such as your name, job title, company, role and, where the request calls for it, a telephone number. You may decline; if you do, we may not be able to complete that request. Today these forms collect:
Vendor reviews. Reviews you submit are not published on the Site today; they are read by us. If we begin publishing reviews, we will say on the form, before you submit, which fields will be public and which are kept only for verification, moderation or contact. Your email address is never published.
Please do not send sensitive information. Do not submit Social Security or other government identification numbers, financial account or payment card details, passwords, medical or health information or other highly sensitive information through our forms or tools, and do not send confidential information or personal information about another person unless you are authorised to share it.
When your browser requests a page, our hosting provider processes standard technical information such as your IP address, browser and device details, the page requested and the time, to operate, secure and troubleshoot the Site. We also use two analytics services:
The Site does not serve third-party behavioural advertising. It uses local storage, session storage and similar browser features to run features, carry information through a visit, keep the analytics identifiers described above and remember contact details you typed into a form during the same visit. You can block or clear them in your browser settings; some features may not work without them. Where the law requires a choice before a particular technology is used, we will offer it.
We send messages needed to handle a request you started. Newsletter and other marketing emails go only to people who subscribed, and each one includes a way to unsubscribe. When you unsubscribe we keep a record of the address so we can honour your choice, even if we delete your other information.
Service providers operate parts of the Site and process information on our behalf under their agreements with us:
Our typefaces are served from the Site itself, so no font service receives your visit. We review these services and this policy when our tools change.
Introductions. If you ask us to introduce you to a vendor or to connect you with a consultant or another independent party, we give them the information needed to make that introduction. Once they receive it, they handle it under their own privacy practices and legal responsibilities.
Legal and business reasons. We may disclose information where reasonably necessary to comply with law or valid legal process, to investigate fraud, security incidents or abuse, to protect rights and safety, to establish or defend legal claims, or as part of a merger, acquisition, financing, reorganisation or sale of all or part of the Site, subject to applicable law.
We do not sell, rent or trade your personal information, and we do not disclose it to vendors for their own cross-context behavioural advertising. A vendor does not receive your contact information because it appears in our research or on the Site; it receives only what you ask us to pass on when you request an introduction or a demo. If this changes, we will update this policy and give any notice or choice the law requires before the new practice applies.
How vendors appear in our research is separate from how we handle personal information. No vendor pays to appear, to be researched or for where it appears. Vendor research follows our published method, and a finding changes only through our correction policy. A request for an introduction never changes a list, an order, a finding or anything else a reader sees, and no commercial relationship gives a vendor access to visitor information except as this policy describes or as you authorise.
Depending on where you live and whether a privacy law applies to us, you may have the right to access or receive a copy of your personal information, correct it, delete it, learn how it is used or disclosed, object to or restrict certain processing, withdraw consent where we rely on it, and opt out of marketing. Some rights have exceptions: for example, we may need to keep information to comply with law, keep the Site secure, defend legal claims or honour an unsubscribe request. Where the law gives you a right to appeal our decision or to use an authorised agent, we will provide the process. We will not discriminate against you for exercising a privacy right.
To make a request, email hello@contactcentercx.com. We may need to confirm your identity or authority before completing it.
Where the GDPR, UK GDPR or a similar law applies, we process information on these bases: to take steps you request or provide something you asked for; for our legitimate interests, such as operating and securing the Site, answering business enquiries, improving our services, keeping our research accurate, preventing misuse and understanding how the Site is used, where those interests are not overridden by your rights; with your consent, which you may withdraw at any time without affecting earlier processing; and to comply with a legal obligation or establish, exercise or defend legal claims. You may object to processing based on legitimate interests and complain to the data protection authority where you live.
We and some of our service providers are located in, or process information in, the United States, and providers may process it in other countries where they operate. Where the law requires safeguards for international transfers, we rely on recognised transfer mechanisms or other safeguards available through our provider relationships.
We use administrative, technical and organisational measures designed to protect personal information, appropriate to its nature and to our operations, including encrypted connections, restricted access, data minimisation and the security measures of our service providers. No transmission, browser, service or storage system is completely secure, so we cannot guarantee that information will never be accessed, disclosed, altered, lost or destroyed without authorisation. If a security incident occurs, we will investigate, respond and give the notifications the law requires.
The Site is for business and professional audiences and is not directed to children; our Terms of Use require users to be at least 18. We do not knowingly collect personal information from anyone under 18. If you believe someone under 18 has sent us personal information, contact us and we will review and address it.
The Site links to websites run by vendors, research sources and other third parties. Their privacy and security practices are theirs; review their privacy information before giving them personal information.
We may update this policy as the Site, our tools or the law change. The date at the top shows the latest revision. Before a material change to how we use or disclose information we already hold takes effect, we will give any notice or choice the law requires.
Questions, privacy requests or concerns: hello@contactcentercx.com, or use the contact page. The Center of CX, contactcentercx.com.