Reference

Contact center glossary

Terms used across the tools, methods and research, in plain words. Where a term has its own page, the link opens it.

Abandonment rate
The share of callers who hang up in the queue before an agent answers. Read more
After-contact work (ACW, wrap-up)
What an agent does after the conversation ends and before taking the next contact: notes, updates, follow-up tasks. Usually counted in handle time.
Agent attrition (turnover)
The share of agents who leave in a year, usually departures over average headcount. Read more
Automatic call distribution (ACD)
The part of a phone system that queues calls and sends each to an available agent by set rules.
Average handle time (AHT)
The average time an agent spends on one contact from the moment it is answered to the moment the agent is free for the next: talk, hold and the work after the conversation. Read more
Average speed of answer (ASA)
The average time callers wait in the queue before an agent answers. Read more
Backfill
Hiring to replace an agent who left. Choosing not to backfill is one way freed capacity turns into cash.
Capacity action
What a center decides to do with agent time an improvement frees: avoid hiring, cut overtime, let attrition shrink the team, or redeploy people. Freed time saves money only through one of these.
Concurrency
The number of contacts an agent handles at once, such as several chats. Phone is one at a time.
Contact center as a service (CCaaS)
A contact center platform run in the cloud by the vendor and paid for by subscription: routing, queues, recording and reporting without hardware on site. Contact Center Platforms (CCaaS) vendors
Containment
The share of contacts a self-service or AI channel finishes without an agent. Vendors and centers define it in several ways. Read more
Conversational AI (IVA, virtual agent, chatbot)
Software that holds a conversation with a customer in speech or text to answer a question or complete a task. IVA and Conversational AI vendors
Cost per contact (CPC)
The full cost of running the contact center over a period divided by the contacts it handled. Read more
Cost per resolution
Cost per contact multiplied by the contacts an issue takes to resolve, so repeat contacts are counted. Read more
Directional
A grade on our results. Shows the direction and rough size. Something behind it is still a default, an estimate or an open choice.
Erlang
A unit of work: one Erlang is one hour of handling in one hour. Ten Erlangs would keep ten agents busy every moment. Read more
Erlang C
Erlang C is the queueing formula most contact centers use to work out how many agents a queue needs. Given the work arriving and the handle time, it gives the probability a caller waits, and from that the service level and the average wait for any number of agents. Read more
Finance-grade
A grade on our results. Firm enough for a finance review. The inputs behind it come from documents you attested.
First contact resolution (FCR)
The share of customer issues resolved on the first contact, with no need for the customer to come back about the same thing. Read more
Forecast accuracy (WAPE, MAPE)
How close the contact volume forecast came to what arrived, measured interval by interval. Read more
Full-time equivalent (FTE)
Paid staff counted in full-time units, so two half-time agents are one FTE.
Generally available (GA)
A feature released for every customer under the vendor's normal terms. Preview, beta and early access features are not yet generally available.
Interactive voice response (IVR)
The phone menu a caller meets first, by keypad or speech, which routes the call or completes simple tasks.
Interval
The block of time a contact center plans by, usually 15 or 30 minutes.
Marginal cost
What one more or one fewer contact actually changes in cost. Lower than the average, because fixed costs do not move with volume.
Nesting
The period after classroom training when new agents take live contacts with extra support before they work alone.
Occupancy
The share of time agents logged in to the queue spend handling contacts, against waiting for the next one. Read more
Offered load
The work arriving in an interval, counted in Erlangs: the number of agents who would be busy every moment if contacts arrived perfectly evenly. Read more
Planning-grade
A grade on our results. Firm enough to plan and budget around. It rests on your own figures; a document would make it firmer.
Quality management (QM, QA)
Reviewing a sample of contacts against a scorecard to coach agents and check that policy is followed. Open the tool
Ramp
The months a new agent takes to reach full productivity.
Realization
How much of a modelled saving becomes real money, given the capacity action chosen. Time freed with no action realizes nothing.
Repeat contact
A customer coming back about an issue that was not resolved the first time.
Request for proposal (RFP)
A formal document a buyer sends vendors listing requirements, asking each to say how it meets them and at what price. Open the tool
Schedule adherence
The share of scheduled time agents spend doing what the schedule says, at the times it says. Read more
Seat
One licensed agent. Named seats are tied to a person; concurrent seats cap how many are logged in at once.
Service level (SL)
The share of contacts answered within a set time, written as a pair: the share to answer and the time limit in seconds. Read more
Shrinkage
The share of paid time agents are not available to take contacts: breaks, meetings, coaching, training, time off, absence and system downtime. Read more
Total cost of ownership (TCO)
Everything a contact center costs to run over a period: people, technology, telephony, facilities and overhead, beyond the license price. Open the tool
Tracking signal
A running check on whether a forecast is consistently high or low: the sum of its errors divided by the average size of an error. Read more
Unified communications as a service (UCaaS)
Cloud phone, meetings and messaging for a whole company. Some vendors sell it together with a contact center.
Workforce management (WFM)
Forecasting contact volume, working out the agents needed and building schedules to meet it. Workforce and Quality Management vendors